What's Hot February
Review of the year 2008
It was billed as a year that would bring a slight economic downturn, one that would have us tugging on the purse strings and one where domestic holidays would become all the rage. In reality, the UK has been ‘crunched’ and with prices moving ever-upwards, foreign holidays are just as popular with more and more tourists coming to London for a bargain!
Source: Marketing Magazine – 17th December 2008
New Pepsi brand DNA ‘leaked’
Whether it is an elaborate viral campaign or a genuine mishap, it is fair to say that the 27-page leaked report detailing how Pepsi has arrived at their new brand image has caused quite a stir.
Source: Telegraph.co.uk – 11th February 2009
Customer service is the sum of ten core steps According to The Times, there are ten steps that all companies must take in order to ensure their customers are offered the service they are demanding: know your customers, recruit the right people, value customers’ time, know the product, work as a team, be empowered, listen to the customer, go the extra mile, treat them as individuals and be customer-centric.
Source: Timesonline.co.uk – 11th February 2009
Heineken opens dedicated store
Heineken has opened up a new store in Amsterdam to showcase their products and offer consumers a green breweriana emporium of products for all, from pint glasses to postcards – with an elaborate store design featuring a music relaxation station located amongst the merchandise.
Source: tjep.com/things/heinekenthecity/index.html– February 2009
Le Corbusier at the Barbican
Between February and May, The Barbican is hosting an exhibition that charts the development of Le Corbusier’s architecture, regarded as the most influential architect of the 20th century by many, with paintings, reconstructions and a feature film on display to visitors.
Source: Barbican.org.uk – February 2009
Obama is the most marketable person on the planet
With approval ratings that G. W. Bush could not even count up to, and utilising every channel possible to win one of the most historic elections in US history, Barack Obama has become the most marketable person in the world, especially for his constant BlackBerry and iPod use.
Source: Marketing Magazine – 21st January 2009
Sweden attempts to invade the White House
Joining the throngs of people riding on Obama’s bandwagon is Ikea, the Swedish furniture designers, who are promoting their home furnishing products in a mock-up of the Oval Office both online and in selected locations.
Source: Marketing Magazine – 21st January 2009
We learned a new term… Football Widow
After a typically random conversation between two colleagues about how important sport is in one of their lives, to the point of upsetting those close to them, we were introduced to a new term, the Football Widow. This is someone who has come to terms with the fact that they come second when the ‘big game’ but if persistent neglect occurs, there can be serious ramifications…
Source: Wikipedia.org – February 2009
How do you protect your precious iPod, iPhone or iPod Touch?
One of our team found an interesting website that promotes wooden cases for your beloved gadget and even offers an accompanying cradle for your iPhone.
Source: miniot.com – February 2009
SNOW!
Top-left highlights a bus that has fallen victim to the estimated 12 inches of snow that fell in London at the beginning of February, costing businesses an estimated £1.3billion.
Source: Looking out of the train window, whilst stranded in West London & BBC News 24
Seven images that changed fashion
Interesting documentary hosted by renowned photographer Rankin. He selects 7 iconic photo's spanning different era's and from iconic photographers - all in the genre of fashion and tries to recreate them with a little bit of his own slant to give it an edgy 21st century, Rankinesque feel.
Source: bbc.co.uk/programmes/b00gg75c – February 2009
