Thought leadership

Towards the end of 2011 there was an uncomfortable conversation in the world of ecommerce as online brands and retailers started to consider creating a real world presence through the opening of physical stores. But why now when so much of the nations’ shopping has moved away from the high street and is instead carried out on desktops, laptops, phones and tablets?

Having previously fallen on the last day of London Fashion Week, The British Fashion Council has announced that the platform for mens fashion, ‘LONDON COLLECTIONS: MEN’ will now have an entire dedicated weekend running from the 15-17th of June. The organisers describe it as a showcase that will ‘emphasise both the creative and commercial importance of Britain’s brands and emerging talent as well as the rich cultural landscape that contributes to the inspiration and success of this sector.’

Well, 2012 has arrived. It promises to be a big year for the UK’s sport and leisure sectors.

The crescendo to The Olympics and the Queen’s Diamond Jubilee began with the new years’ fireworks and the 2012 parade http://bit.ly/vhCDKm both being themed accordingly.

A recent report from PayPal “Money: the Digital Tipping Point” states that by 2016 we will be using our mobiles to pay for most things on the high street. Will handsets be the most important thing in our lives to the point where we can leave our wallets at home?

With the likes of Man Utd creating their own social platform to remove their ‘need’ for Facebook, does this suggest that superbrands should now be breaking away?

Over the last few years, Facebook has become a key part of a brand’s communication platform, helping them engage with customers and fans alike. The platform promotes itself as the place to reach over 800 million people where they connect and share.