Christmas Windows 2013

Here at 20.20, we are becoming increasingly convinced that the best part of Christmas is November. The shoppers are still civil, the adverts are still novel, the tunes have yet to cloy and the spiced lattes have yet to curdle. Also, London looks like the above.

So, we thought it was probably the perfect opportunity for a little early-bird look at this year’s Christmas windows.

Bond Street never fails to look merry at Christmas time with garlands and lights surrounding every fascia. Fenwick succeeds in tempting us through the door with its festive woodland windows that leave glimpses of bustling shoppers and hidden treasures within. The charm of this display lies in its use of negative space, suggestive of a through-the-wardrobe Narnia just steps away from the grey London pavements.

The John Lewis Christmas advert is already a clear front-runner for nation’s favourite, building on their tradition for wispy vocals and heart-warming festive stories. Their Oxford St branch has extended the Bear and the Hare narrative to include all the animals of the forest - and some turkeys - in its window, made entirely from products available in store. An effective showcase of John Lewis’ impressive range, these vibrant displays are made from games consoles, picnic baskets, boxing gloves, electric juicers and nearly everything in between.

Marks & Spencer’s are also reminding Oxford St shoppers of their Christmas advert (and their reputation as a go-to for premium party food) with an Alice in Wonderland Mad Hatter’s tea party. By keeping the lighting and scenery low-key, this window really lets the star of the show – the party table – shine. December also sees trusty M&S rebranded Magic & Sparkle, spelling the Christmas spirit out in lights, and making for a rather impressive storefront.

We know that a December stroll down Oxford St wouldn’t be complete without a peek at the Selfridges windows, and true to form, they’re already drawing a crowd. With miniature characters skiing and scaling giant structures (shoes, mostly) and a gingerbread would-be London landscape in collaboration with Bompas & Parr, Selfridges are warming people up nicely for their famous Christmas Emporium on the forth floor.

A verse from the 12 days of Christmas inspires the Louis Vuitton New Bond Street Maison. A gold backdrop provides the glamour and a gaggle of nonchalant geese provides the charm, as elegant boxes and ribbons are unwrapped by beak, and golden eggs nestle among the jewellery in one of our favourite windows of this year. Louis Vuitton have also got a goose-gamification initiative serving as their online storefront, tying their physical and digital presence together with a big orange bow for Christmas.

Click here to launch the Louis Vuitton interactive advent calendar - for lots of lovely gift ideas.

By Nicole Wilson & Zara Weller

Nicole Wilson
design consultancy
Oxford Street
Christmas Windows