Environments & experiences

28 February 2012

Word of Mouth

In business it’s one of the oldest and most credible forms of promotion, the ultimate goal of any brand - to get people talking about you. In a world where the internet has made it possible for a thought or idea to be shared across the world at a phenomenal rate and where ‘going viral’ has become a universally understood term, social networking sites have made the holy grail of ‘word of mouth’ even more desirable to obtain, but few have worked out how to harness its power.

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Donna Pearmine
Posted on Tuesday February 28 2012 | Comments (0)
SelfridgesWords Words WordsIt's nice thatTim ClareHolly GramazioMusa Okwonga
15 February 2012

The secret ingredient to Eating Out

In December I was fortunate enough to be in Dubai. When there, I spent a day in The Mall of Dubai… ironically not to shop, but to see what the biggest mall in the world had to offer – and literally the whole day was only just enough time!

My thoughts on the retail can wait for another time; what interested me most was what happened in the main food court… the word ‘court’ seems somewhat euphemistic… “Mega colossal food stadium” may have been more appropriate.

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Michael Artis
Posted on Wednesday February 15 2012 | Comments (0)
Eating outMall of DubaiFast food
9 February 2012

A Physical Presence For Online Brands

Amazon Store

Towards the end of 2011 there was an uncomfortable conversation in the world of ecommerce as online brands and retailers started to consider creating a real world presence through the opening of physical stores. But why now when so much of the nations’ shopping has moved away from the high street and is instead carried out on desktops, laptops, phones and tablets?

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Andrew Hearn
Posted on Thursday February 9 2012 | Comments (0)
MultichannelPureplayersretailAmazonKiddicareNet-a-PorterStarbucks
4 January 2012

Using scale to create intimacy, connection and true fan engagement

Nikon Flashing Crowd

Well, 2012 has arrived. It promises to be a big year for the UK’s sport and leisure sectors.

The crescendo to The Olympics and the Queen’s Diamond Jubilee began with the new years’ fireworks and the 2012 parade http://bit.ly/vhCDKm both being themed accordingly.

The 2012 parade. Logo inspired by the bank BNP Paribas?

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Michael Artis
Posted on Wednesday January 4 2012 | Comments (2)
Initimacyaudience engagementfan engagement
31 October 2011

Behind the scenes at the Liberty photo shoot

Welcome to our first fashion blog, we are delighted to be launching 20.20 into the virtual fashion-sphere! Each week we will bring you our views on trends, on-the-streets reportage about all that’s beautiful in fashion and we will be lifting the curtain on the best in global fashion retail.

Without further a do, here is Edition 1: Behind the scenes at the photoshoot of our latest showcase - Liberty Beauty Hall.

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Sanela Lazic
Posted on Monday October 31 2011 | Comments (0)