Pret Goes Veggie this June

Veggie Pret, Pret a Manger

This month, lunchtime favourite Pret a Manger are inviting diners to try their range of vegan and vegetarian options at their newly opened ‘Veggie Pret’ restaurant in Soho. The pop up, which opened yesterday, will remain meat free throughout June, and is serving as a test bed for products that could be set to roll out across the chain’s UK restaurants.

Veggie Pret, Pret a Manger

The venue has had a temporary rebrand, ditching the traditional claret for a vibrant green. This continues inside where the communications, furniture, and even cutlery hasn’t escaped the makeover, reflecting a fresh, meat-free offer.

As you’d expect, there isn’t a BLT in sight, leaving a gap in the usual product offering. Instead, Pret’s existing vegetarian offer is bolstered with a colourful range of open sandwiches, protein shakes, and plant pots.

Veggie Pret, Pret a Manger

Pret have asked diners to be a part of the trail menu process by giving their opinion on new dishes. Each table in the restaurant is provided with a comments card, asking whether they’ve ‘hit the spot,’ or ‘lost the plot.’

On our opening-day visit, the results seemed resoundingly positive. The board’s ‘hit the spot’ section was jammed with positive comments and suggestions, leaving the ‘lost the plot’ side with less than a handful of comments bemoaning the loss of a few meaty favourites.

Veggie Pret, Pret a Manger

It’s an interesting move from Pret, but perhaps not completely unexpected. Just a few months ago the fast casual dining retailer announced an increase in sales and pre-tax profits, boosted by double-digit growth of their vegetarian options and booming popularity in their avocado products. (They currently get through 5 million each year!)

Veggie Pret is open now, and can be found on Broadwick St, Soho. But be quick, it’s only here for a month!

Veggie Pret, Pret a Manger

Veggie Pret, Pret a Manger

Veggie Pret, Pret a Manger

Veggie Pret, Pret a Manger

John Faye
Pret a Manger
brand strategy