Danny Fitzman, Arsenal’s principal shareholder, wanted to give 160 high worth fans “the finest place in the world to experience the beautiful game”.
We interviewed potential members to really understand what they wanted from a premium experience, their answer was simple: ‘A home from home where excellence is a given.’ Every detail was considered from the height of the toilet door to the match seat (arguably the most comfortable match seat in the world).
Membership for the Diamond Club sold out two months prior to opening and 20|20’s solution won a Design Effectiveness Award in 2007. We’re very proud.
