The Everyman Media Group, acquired seven boutique London cinemas early in 2008 and appointed 20|20 to define and create a new brand proposition. The brand identity will work across different channels and business propositions, representing this innovative and ambitious media company.
20|20 were also asked to create a new experience that challenges customer expectations of cinema. A new concept was defined based on the need for a flexible 18 hour venue that could meet the needs of a diverse market, from Yummy Mummys to Entrepreneurs and Affluent Romantics.
The new brand went live in November and the first cinema experience opened in Belsize Park on 12 December 2008.
