In 2006, gaming legislation that prevented customers from walking into a casino, signing up and playing immediately, was relaxed. Gala seized this opportunity to reinvent their casinos and make the gambling experience more exciting by bringing some of the excitement outside.
Gala needed a solution that would adapt to their varied sites - from the rooftops of The Rotunda in Glasgow, to the bright lights of Gala Bristol. One site is traditional, with an elegant, classic feel. The other is contemporary, appealing to a new generation of players looking for something different on a Friday night. The challenge was to find something that balanced both. Gala wanted to stand out from the competition and create a welcoming, safe environment for customers.
