Dutch telecoms retailer KPN asked 20|20 to create a new brand positioning and retail proposition aimed at 18-24 year olds, aiming to offer relevant, exciting and affordable solutions in an environment which turns telecoms retail on its head.
20|20 were asked to highlight KPN’s triple offer of mobile, fixed and digital TV and how they can work together; making it a lifestyle brand and showing in real time how to constantly communicate with the latest technology.
