Pets at Home and 20|20 have been working together since 2006 to create the destination store for pet owners where they can enjoy, learn and buy everything they need for their beloved animals.
This began with successfully redesigning the brand identity and full store concepts for pilots in Romford (DBA award winner) and Crayford, focusing on Pets at Home’s key strengths: useful information, fun interaction and great service. The concept was then rolled out to stores across the country including a flagship in Stockport.
In 2009 20|20 were asked to further develop the previous in-store concept for a flagship in New Malden which has been performing brilliantly since it opened. Knowledgeable expertise is communicated throughout the store, along with opportunities to interact with the animals. Introductions to the store include an intoxicating and enticing live reptile department, a dedicated in-store events area and a chicken shack!
