Created with its 40+ customer in mind, the concept reflects the changing and evolving way that she shops. The store was conceived following extensive research to ensure that we created a sanctuary where the customer has a meaningful connection and bespoke experience with the brand’.
20|20 worked closely with Planet to articulate the essence of the brand throughout the multi-dimensional experience, from the store environment to the service. Planet’s ethos and values, such as exquisite tailoring, craftsmanship, timeless style, comfort and understated luxury, are all celebrated in the space. The store is a ‘new luxury’ experience.
