Sainsbury’s was one of the pioneers to take banking beyond the confines of the high street branch and make it a part of everyday shopping.
20|20 were asked to raise awareness of the Sainsbury’s bank offer and to create an in-store environment around the idea of a financial services centre. The concept needed to be friendly, approachable and have a distinct personality as well as sitting comfortably alongside the Sainsbury’s supermarket brand.
A major challenge was the difficulty of selling an intangible product that required information to be readily available throughout the environment.
Large graphics, mirroring the supermarket branding, adorn the walls and are used to communicate zoning and way-finding. Open counters, touchscreen and leaflet points combine to create an interactive, informative experience far removed from the sterile ambiance of a traditional retail bank.
The concept was rolled out across a number of stores and branches in the UK in 2001.
