Having created the global retail and communication guidelines for Sony Ericsson, 20|20 were asked to implement these in the new headquarters in Lund, Sweden.
20|20 worked closely with the global Sony Ericsson team to bring to life the brand’s values and new ‘Discovery’ positioning and developed a story-telling space focused on four target consumer types.
While the old store primarily functioned as a service centre and internal showroom, the new ‘Experience Centre’ has become a public retail destination that set ambitious new standards for the industry. The store encourages consumers to actively engage with the product and participate in the Sony Ericsson community. The space champions sharing and learning. Easy-to-use communication illustrates to consumers how Sony Ericsson’s products and services fit into their lives. The stores footfall surpassed all expectations.
