Gibralter-based Victor Chandler, widely acknowledged as creating and leading the trend of tax-free betting in the UK, needed a unified identity that would bridge all elements operating under main the brand and improve its global image.
Excitement is a key element of the brand, tapping into the ‘chance to win’ and capturing the heart-stopping, champagne-popping moment. Victor Chandler is in the commercial excitement business and the branding needed to communicate the thrill of a winning streak to its customers.
Victor Chandler wanted its loyal customers so see it as a single company with multiple yet connected products and needed to increase its appeal to younger customers.
The new identity has been successfully implemented across all media, including iTV, advertising, sponsorship and online operations.
