Yale
Yale is Assa Abloy's largest and most established consumer-facing brand and has made great efforts to position itself as a category leader by developing its identity and product to reflect the new and emotive values of its brand.
We helped Yale engage customers with inspiring packaging and in-store environments, taking them on a journey from security (negative) to securing (positive). Our dynamic and collaborative work process helped us to look at enhancing the brand in local and global markets with a long-term objective of creating an 'unlock your life' experience in-store.
Our work on the Padlock category and a new range of Safes and Travel Security products, will be prototyped and trialled shortly.
