Liberty Launch

20.20 were delighted to be able to celebrate our latest work in the fashion and department store sector with a selection of our clients on Friday morning at a breakfast we hosted in the revamped beauty hall of the eclectic London shopping emporium, Liberty.


Guests were granted exclusive access to the space we worked on earlier this year, which has not only opened up and doubled in size since its previous incarnation, but also recorded some amazing returns on investment figures. Guests were also treated to complimentary makeovers and talks from Liberty Head of Visual merchandising, Maxine Groucutt, about the brief she set us, and Assistant Beauty Buyer, Sarah Coonan, about the success of the beauty department since its re-launch six months ago. Our very own Managing Director, Jim Thompson also spoke about our professional history with Liberty and Dan Leach, Creative Partner at 20.20, revealed the inspiration behind the design concept.


Sarah talked about the ‘incredible numbers they have seen, even in this tough economy,’ and the ‘halo’ effect the Beauty Hall is having on other areas due to increased footfall and improved navigation.


She closed with these very complimentary words, “From the first day of launch it has felt like this department has always been here, it has married perfectly to the look of the room, so thanks so much to 20.20 for that. It has been an incredible success and it is an absolute pleasure to buy for this department.”

Miranda Nagalingam
design agency
liberty beauty
liberty design agency