Yesterday 20.20 opened its doors and hosted an evening of insight and entertainment at our recently refurbished studio in Camden. It was an opportunity for us to thank our wonderful clients and celebrate an exciting ‘Summer in the City’ ahead.
20.20 are delighted to announce that we have been appointed by DFS to improve and challenge the ‘furniture buying’ retail experience starting with designing their first high street store for Tottenham Court Road in London which opened at the weekend.
The Doncaster based furniture retailer has recently launched new advertising which marks a shift from the traditional marketing approach associated with DFS. Instead, it moves the brand towards a more emotional platform; the importance of understanding what finding the perfect sofa means for customers, and how it makes people feel.
20.20 are delighted to announce that we have been appointed by Premier League champions Manchester City to radically improve two of their prime hospitality suites.
Following their dramatic victory over QPR on the closing weekend of the Premier League to clinch the title, work began at the Etihad stadium to ensure that what is being achieved on the pitch is being matched by the hospitality offer in terms of being world class but also truly representative of the character and rich history of the club.
It was celebrations all round last night as Liberty and 20.20 scooped the Marketing Week Engage Award in the category of design for the refurbished Beauty Hall that opened last Summer.
The category awards projects that have grown the business, increased engagement or added value for the customer through design based innovations. Competition was tough with the shortlist including global brands such as British Airways and Toni & Guy, making the win that much more resounding.
Long term friends of 20.20, Arsenal FC played their final home game of the season at the weekend and manager Arsène Wenger spoke to the official matchday programme about the ongoing improvements of the Emirates stadium known as Arsenalisation.
“As a home for Arsenal Football Club, this stadium is getting better and better” said the long-serving manager.