The site has been redesigned to appeal to fashion conscious mums and children, and the customer journey has been optimised to improve multi channel sales. The site is one of the first to provide an integrated social and ecommerce experience.
The site has been rolled out to Italy, Spain, Portugal and Holland.
Prenatal’s website is the final channel to have been updated with 20.20’s brand, following the success of the redesigned stores and catalogue.
Situated in a former bank vault in the heart of The City, a small and exclusive group of guests attended the 20.20 Gamification Dinner. Co-hosted by Badgeville, the evening was full of stimulating conversation, networking and enlightenment into how gamification can engage customers, affect their behaviour and drive both sales and loyalty.
The evening was a great success with some really positive feedback: