01 October 2008
Debenhams wins Department Store Interior of the Year 2008
Debenhams and its design consultancy 20|20 picked up the prestigious title of Department Store Interior of the Year 2008 for its Liverpool store.
"Debenhams has placed itself at the heart of the regeneration of this great city and its impressive store is a fantastic example of how to use multi-level space" says Ian McGarrigle, director of the World Retail Congress.
Debenhams CEO, Rob Templeman appointed 20|20 to transform their Home department into the destination for customers who want “fashion and style” for their homes.
"With wider walkways, product framing and an intense concentration of storytelling, this is one of the best stores in the city and shows (...) confidence (...)." quotes Retail Week's Retail Interiors Awards.
The new Liverpool store is a truly contemporary environment, responding to customers’ lifestyle, where strong product landscaping ensures that the own label and branded ranges are clearly presented as 'good, better, best'.
‘Designers at Debenhams ’, which most of customers only relate to on the fashion floors, were made relevant and carry through to the Home floor.
The result is just like shopping in a 3 dimensional catalogue - informed, colourful and easy to read.
