25 June 2009
Reinventing Travel Newsagents Across Europe
One of Europe's leading travel newsagents, convenience retailers and press distributors, Valora Group, have just launched a pan-European travel newsagents brand called P&B. Two pilots stores in Bern and Basel will be followed by pilots stores in Germany and allow the business to expand into airports and train stations across Europe.
P&B's customer proposition is based on a deeper understanding of the busy traveler. Both the brand and the store focus on giving customers what they are looking for as quickly as possible, spurring 'on the pulse' ideas and making new hobbies and interests more accessible.
The new store concepts focus primarily on press, magazines and books. And although tobacco and confectionery have been reduced, turnover has significantly increased.
