Long Tall Sally, UK
Scaling the true heights of fashion
International fashion house Long Tall Sally approached 20.20 for strategic thinking and retail expertise to help them achieve their goal: to be first choice for tall women’s fashion worldwide. Unlike most fashion brands, Long Tall Sally’s customers have a very specific reason to shop: their height. Our research revealed the simple truth: that tall customers were seeking a sense of belonging - membership to a very special club where height is prized.
Inspired by this revelation, 20.20 developed a new concept that changed the whole shopping experience. The elegance, femininity and height of a town house were to bring the brand’s USP to life; a theme that rolled out across all of Long Tall Sally’s retail channels, to great success.
Today, the stores are stylish, chic and sociable, with collections displayed in a fashion-led way. Customers love the chic, feminine interior concept full of unique decorative touches, and feel confident building a look that works for them. Browsing time has increased, as have sales: further confirmation of our success. Our cost-effective store concept is now being rolled out across Long Tall Sally stores in Canada and the USA.
We are absolutely delighted with the store, it reflects well the direction of our brand bringing our brand values to life while giving our customers a fresh, inspiring and comfortable shopping environment