Liberty Beauty Hall, London

Since first opening in 1875, Liberty has been synonymous with luxury and great design. The stunning premises – a Tudor mansion on London’s Regent Street - is home to some of the most unique, desirable brands in the world. When Liberty approached 20.20 for help recreating their Beauty Hall, our design team understood the simple truth: that a building as theatrical as Liberty requires an equally theatrical story and design.

20.20 collaborated with experts from the world of theatre to create an inspirational change for Liberty. Working with the themes of transformation, individuality and luxury, the team devised a theatrical narrative replicated in every aspect of the Beauty Hall; from the exquisite design scheme through to the lighting and the material finishes .

Without shadow of doubt, the transformed Beauty Hall is now a destination revered as much for its artistry as for its fabulous collections. At nearly twice the original size, the new Beauty Hall is intimate while inviting discovery… a unique creation that has proved successful and profitable.