Al Foah, Zadina, UAE

Shopping and socialising in the Middle East is a very different experience from Western countries. When 20.20 were asked to create a luxurious retail experience built around the date fruit, our retail experts were keen to create an experience that was infused with Arabian heritage and culture. The simple truth is that the most successful brands in the UAE encapsulate a whole way of life, rather than a single attitude or aspiration.

Using our branding, retail and cultural expertise, 20.20 created Zadina: a unique, inclusive, luxury retail environment that is a celebration of UAE pride and their passion for excellence. Learning about the UAE culture, its people and the date farming industry inspired a retail space that invites customers on a journey of discovery, interaction and accessibility; celebrating the products with exciting displays and landscaping.

Zadina proved extremely successful in the UAE and overseas: a cultural feast of the senses, and a whole new way to experience one of the oldest fruits in the world.