Victor Chandler, UK

Successful betting and gaming agency Victor Chandler has made impressive progress in the UK market in recent years. The company operates through a number of different channels, but despite being successful in their own right, each one of the sports and games had a very different look and feel. Victor Chandler asked 20.20 for help creating a single brand proposition. The simple truth is that all forms of gaming are exciting; so a single proposition would work across multiple channels.

Working with Victor Chandler himself at the company’s Head Office in Gibraltar, 20.20 created a strong brand communications platform inspired by the thrill of the win. A core set of messages was developed as a basis for all Victor Chandler’s companies. These were then tailored to create individual personalities for each channel; from online betting and gaming sites and mobile applications through to high-street betting shops.

Consolidating their offering has given Victor Chandler a compelling, exciting customer proposition. The company now channels their online activities through a single website, and this has been a great success, with more cross-selling and a corresponding rise in customers.