Facebook

A recent report from PayPal “Money: the Digital Tipping Point” states that by 2016 we will be using our mobiles to pay for most things on the high street. Will handsets be the most important thing in our lives to the point where we can leave our wallets at home?

With the likes of Man Utd creating their own social platform to remove their ‘need’ for Facebook, does this suggest that superbrands should now be breaking away?

Over the last few years, Facebook has become a key part of a brand’s communication platform, helping them engage with customers and fans alike. The platform promotes itself as the place to reach over 800 million people where they connect and share.