virtual walls

Inevitably – and as it often does – it all started with Tesco. Or, as they’re known in South Korea: Home plus.

As the now-famous YouTube video tells us, Tesco found that they were second in the South Korean market, partly due to the lower number of stores they had in comparison to their main competitor. Their mission was to explore whether they could become number one in the market, without increasing store numbers – namely, via their online store.

http://www.youtube.com/watch?v=nJVoYsBym88