In a series of posts we are celebrating 20 ground breaking projects and insights. No3 ODEON Leicester Square

The home of World Premieres and Royal Galas, and the jewel in the crown of the ODEON estate, reopened in December 2018 – a venue that needed updating! But bringing a brand icon back to life requires care, and a deep understanding of human behaviour, to ensure you create something new while paying homage to the past. By uncovering the authentic ODEON, 20.20 brought the brand alive through a new service belief, beautiful interiors, graphic & digital stories and unique Instagram moments – allowing Londoners and Tourists to discover the new cinema experience in all its glorious big-screen digital glory.

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