LIFTLDN was a sports apparel band that had a small group of influencers that promoted it through their activities. It mostly played in the bodybuilding, boxing and weight lifting category. It needed more brand awareness, a new brand vision and purpose that would help it broaden its audience in the world of gym wear.
We held a small focus group to find out more about what gym users wear and why and discussed the new name and branding approach. LIFT was born with city sub brands to help build brand awareness around the globe and a new fashionable gym brand was born into the market place.
Its new proposition, values and brand identity system has given it a strong platform to now compete in the market.