Ground-breaking social hub
Truth
Three had the opportunity to transform the basement under their Oxford Street flagship store into a physical manifestation of their social brand – the first of its kind in their market.
As we had recently reimagined the Three Store of the Future, we were asked to use our strategic knowledge of the Three brand and their customers, to help them create an authentic, truly inspiring and creative space that would attract talent and influencers alike.
Change
There were multiple requirements to be resolved in an awkward and dark space. With careful and detailed planning, the basement space was divided into 4 distinct zones.
- A comfortable home for a tight-knit social team that enabled them to work independently and come together in daily, fast-paced ideation huddles.
- A fully functioning studio was designed for the team to create their own daily killer-content, and for influencers – new and established – to utilise.
- A private lounge was introduced to provide a comfortable and quirky area for influencers to meet, work and collaborate.
- A separate stage and large seating area enabled regular hosted events and product and service partners to test and launch products.
Success
Three studio has been widely heralded as a space that truly captured the essence of the Three brand and their target audiences.
It is used regularly by partners, generating a steady income, and the influencer lounge quickly became the venue of choice for Three UK and Hutchison global C-suite meetings.
