2026 is shaping up to be a landmark year for global sport, but are airports ready? In 2024, 10% of travellers flew to attend live sporting events.
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A number that is only set to continue to increase rapidly as global sports events mobilise new audiences. Fans in today's experience economy are more willing to spend on travel, yet most airports still overlook them.

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We explored this missed opportunity in our latest white paper, “Beyond the Gate.”Inside, you’ll discover:

• How sports-driven travel is reshaping passenger expectations

• Where transport hubs are falling short

• Practical ways to better engage and monetise this growing segment

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Download your free copy and get ahead.

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