The roadmap to omni-channel retail


Arçelik is a Turkish white goods manufacturer and retailer, producing a range of products under global brand names including Beko and Grundig. For many locations in Turkey, the local Arçelik dealership is a centre for the community with long-lasting customer relationships. The business asked us to share their journey towards Omnichannel retail in a way that would motivate teams to rally behind a bright, digital future.


We created a strategy, brand and story to share “The Omni Project” with all internal and external audiences. It was vital that we helped the business to get closer to their customers, so we brought the Omni shoppers to life in Arçelik's physical spaces, using real Turkish families to represent changing shopping habits. We designed look and feel guidelines and a digital hub to act as a living project resource for the business.


+ The Omni Project launched successfully in 2017 + Achieved massive buy-in and engagement across the business.

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We empowered a brilliant working team to tell a story that would inspire their colleagues. Its success relied on putting customers at the heart of the business.

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The Omni Project aligned the whole organisation behind a positive and future-facing ambition.

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