Buzz Bingo

Creating a new omni-channel entertainment brand

Branding - Brand Experience - Web Design


When Gala Coral Group sold their estate of 130 UK bingo clubs, a splinter group of Gala experts set out to establish a new brand with an immediate nationwide presence and the joy of bingo at its heart. The challenge was to unite existing members and club teams behind a new brand in cherished local venues, while attracting consideration from an entirely new audience open to bingo’s booming reputation.

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We worked closely with business leaders to introduce Buzz Bingo to market with a compelling new proposition, identity and communications suite. Together, we developed a signal for irresistible change – a big red buzzer, representing all the joy, kinship and excitement a good game of bingo can bring about. We established a vibrant personality for Buzz Bingo that gives a familiar game a fresh spin both online and in club.


+ Five Buzz Bingo clubs launched in summer 2018 with very positive feedback from club teams and customers.

+ After a successful trial, the remaining clubs will rebrand to Buzz Bingo by February 2019.

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