Redefining Matchday Hospitality for Sunderland FC
Sunderland AFC wanted to improve the experience at the Stadium of Light for their loyal fanbase and bring in one of their most famous fans, Tommy Banks in as a Chef and food supplier for his own restaurants in the grounds. 20.20 did a match-day and non-match day audit of the spaces which highlighted an undervalued premium offering in the James Herriot suite.
Banks on the Wear, formerly the James Herriot suite, is a farm to fork fine-dining concept by the well-known chef and dedicated Sunderland AFC fan Tommy Banks. This members-only premium space is open before and after every match and has stunning views and a vibrant atmosphere; it’s confident, sophisticated and has impeccable attention to detail.
Sunderland is known for shipbuilding, coalmining and glassworks and the interiors speak to this heritage. The team learnt of pocketbooks and tokens, industrial scale ship building, the terrain of the area and of course, the history of the club and the key people.
