Shelbourne Social

Defining the concept of social for dining

Branding - Brand Environment - Hospitality


Dylan McGrath and his team have launched six restaurants and three bar concepts in Dublin. After the success of Fade Street Social in the centre of town, the team wanted to bring the concept of Social dining to a new location and boost South Dublin’s budding scene.

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20.20 were engaged to work closely with the Shelbourne Social team and Harcourt Architects to understand their vision and bring it to life. We defined the design aesthetic with a focus on high-end luxury and a laid-back atmosphere. Capturing the perfect mix of social sophistication.

We carefully selected a rich colour palette, lighting and materials for a high-quality finish. As part of the new offer we also designed an original brand identity based on 'Shelbourne Social' sound waves and incorporated the design into finishes and materials throughout the space, as well as menus, uniforms and digital touchpoints.

Shelbourne Social delivers the ultimate dining and cocktail bar experience for a vibrant, up-and-coming destination.


+ "[It has] been great working with these proper professional and talented people" - Dylan McGrath

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