The Workshop

A new logo to inspire digital creatives

Truth

As the force behind some of the world’s best-loved gaming and entertainment platforms, The Workshop needed to articulate a culture that would inspire and align an international team of coders and creatives. They asked us to redefine their brand proposition and develop an identity that would represent their craftsman’s approach to technology.  

Change

After a series of collaborative strategic and creative workshops, we articulated The Workshop’s inventive nature and competitive edge in a unique brand proposition. Together, we created robust brand guidelines and a visual identity inspired by the draughtsman’s process, representing the behind-the-scenes graft that goes into the slickest gaming and entertainment products on the market today.  

Success

The Workshop successfully launched in 2015.

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The identity references meticulous digital craftsmanship.

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The new brand is inspiring the best and brightest in the bite-sized entertainment industry.

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Get in touch

A London agency with a global reach

To discuss a potential project
please get in touch:

jim.thompson@20.20.co.uk
0044 20 7383 7071

For general enquiries
please email:

info@20.20.co.uk

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