Costa Mini Format
Designing Costa Mini
Branded Environment - Food & Beverage
Truth
COSTA Coffee approached us to help design and deliver a new younger format into the market. The kiosk style proposition was to offer a fast-paced service in predominately travel hubs as well as creating a storefront grab and go offer in places like Argyle street.
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Change
Together with the Costa team we designed a new simple in and out layout incorporating the digital pre order and a reduced food offer. The mini format was about speed and convenience with a modern twist to materials and look and feel. As well has permanent sites we designed different styles of kiosk that would also convey the same brand language.
Success
This new mini- format has taken the market by storm and is being rolled out across the UK.
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