Putting the wonder into Hyde Park Winter Wonderland
The Royal Parks put out a tender for a design partner to create and execute new branding for Hyde Park Winter Wonderland. This Winter festival, now a global destination, needed a brand that sparkled as much as their event did.
From getting deep into the mindsets of all the audience groups that attend this world-famous event, 20.20 was able to design the perfect branding and graphics suitable for this Royal client.
“We were delighted to collaborate with the incredible brand, marketing, commercial, and operations teams at The Royal Parks to craft a brand that not only reflects the scale, quality, and nostalgia of this cherished event but also celebrates the unique character of Hyde Park. Our goal was to create something with longevity—keeping the event relevant while honouring traditions and inspiring future generations.” Emma Smillie, Account Director at 20.20.
